Elina jutelyte - 7 january 2026
What is your Why
I didn’t have a single day off this holiday.
Not cool. But I am not complaining.
The work to launch the Freelance Business Academy and our first Marketing Course exceeded all my expectations, both in time and money invested.
Then I came across a post by an influencer saying you should spend max 2–4 hours on a digital product.
I spent months.
Am I mad?
Maybe.
But I don’t believe crap can fly (literally).
I believe communities deserve high-quality products—reliable, honest, and built to last.
Just as I was about to open the Academy landing page for sign-ups, an external reviewer looked at it and said:
“I don’t see your why anywhere. What is your why?”
That question got stuck in my head.
What is my bloody why?
(aka Simon Sinek yelling in my face)
No sleep. Just questions.
In the end, it came down to two things:
1. Quality
2. Impact
Quality to stand out.
Impact to actually make a difference.
Now it is your turn: what’s your why today?
It’s a coincidence that this arrived just as I was reviewing answers from 30 freelancers to the following questions I was asking at some point:
Not cool. But I am not complaining.
The work to launch the Freelance Business Academy and our first Marketing Course exceeded all my expectations, both in time and money invested.
Then I came across a post by an influencer saying you should spend max 2–4 hours on a digital product.
I spent months.
Am I mad?
Maybe.
But I don’t believe crap can fly (literally).
I believe communities deserve high-quality products—reliable, honest, and built to last.
Just as I was about to open the Academy landing page for sign-ups, an external reviewer looked at it and said:
“I don’t see your why anywhere. What is your why?”
That question got stuck in my head.
What is my bloody why?
(aka Simon Sinek yelling in my face)
- Why do I do what I do?
- Why don’t I do what I don’t do?
- Why do clients work with me?
- Why should they work with me?
- Why was the Academy worth investing in?
- Why would anyone care?
No sleep. Just questions.
In the end, it came down to two things:
1. Quality
2. Impact
Quality to stand out.
Impact to actually make a difference.
Now it is your turn: what’s your why today?
It’s a coincidence that this arrived just as I was reviewing answers from 30 freelancers to the following questions I was asking at some point:
- What is important to you as a self-employed person?
- What advice would you give other freelancers about where and how to find clients and assignments?
- What would you recommend to your younger self at the start of your freelance career?
- If you could ask an expert one thing, what would it be?
- What are you especially proud of, or why do clients like working with you (your success story)?
- Have you experienced a low point in your career, and how did you cope with it?